Overview
What is MailerLite?
MailerLite is an email marketing platform built for small businesses, creators, and solopreneurs. It covers email campaigns, automations, landing pages, websites, signup forms, and digital product sales in one tool. The interface uses a drag-and-drop editor that keeps things simple, and it includes AI features (called HeyLite) for writing emails, building landing pages, and optimizing send times. Over 1 million users run their email marketing through it, and it is known for strong customer support (24/7 live chat with a 97% satisfaction rate) and a generous free plan.
Capabilities
MailerLite features
Drag-and-drop email editor to create newsletters and campaigns using pre-designed templates.
Email marketing automation workflows with configurable steps and triggers.
Landing pages and signup forms for collecting subscribers and growing email lists.
E-commerce integrations and API access for connecting online stores and external systems.
Transparent pricing plans with defined email send limits and 24/7 support availability.
Deep dive
More about MailerLite
Pricing Info
Pricing scales by subscriber count. Base prices below are for up to 500 subscribers:
- Free: $0/mo, up to 250 subscribers, 2,500 emails/mo, 2 seats, 3 automations, 1 website, 1 landing page
- Comfort: Starting at $12/mo, 10x your subscriber tier in monthly emails, 3 seats, 50 automations, 10 sites/landing pages, AI writing assistant
- Power: Starting at $25/mo, unlimited emails, unlimited seats, unlimited automations/forms/products, 24/7 live chat, multiple automation triggers
- Enterprise: Custom pricing for 200K+ subscribers, dedicated success manager, dedicated IP, account audits, deliverability support
Use Cases
- Sending regular newsletters and promotional campaigns
- Building automated welcome, onboarding, or abandoned cart sequences
- Creating landing pages to capture leads or launch products
- Selling digital products like ebooks, courses, or templates
- Running paid newsletter subscriptions with recurring billing
- Managing e-commerce email marketing with Shopify or WooCommerce
- Scheduling and selling appointments or group calls
- Collecting subscribers at events using the iPad app
Product Features
- Drag-and-drop email editor with AI writing assistant
- Visual automation builder for drip sequences and triggers
- Website and landing page builder with templates
- Signup forms, pop-ups, and embedded forms
- Sell digital products, bookings, and paid newsletter subscriptions
- A/B testing and multivariate testing for emails and landing pages
- Smart sending (auto-optimizes delivery time per subscriber)
- 100+ integrations including Shopify, WooCommerce, WordPress, Stripe, Zapier, Claude, and ChatGPT
The verdict
Pros & cons
Pros
Very generous free plan with real functionality (not just a teaser)
Clean, simple interface that beginners can use right away
All-in-one platform covering emails, websites, landing pages, and product sales
24/7 live chat support with fast response times on paid plans
AI features for writing, landing pages, and send-time optimization.
Cons
Free plan is capped at 250 subscribers, which is tight for growing lists
Comfort plan limits automations to 50 and landing pages to 10
Advanced reporting and custom exports are only on paid plans
No built-in CRM or deep sales pipeline features
Sending via API and MCP is not available on the free plan.
